Advertise on Troc Vélo: available ad spaces
Advertise on Troc Vélo:
Troc Vélo users are also your customers!
Advertising on Troc Vélo means making your brand visible to a community of more than 200,000 active users, passionate about cycling and outdoor sport and customers of major brands, perhaps including yours! They are active practitioners who will be delighted to discover your services and events.
Why advertise on Troc Vélo?
Troc Vélo is a strong brand, launched more than 20 years ago and recognised by all cyclists. It is a brand in tune with today's cycling world, enabling the buying and selling of cycling equipment between individuals.
Placing your brand on the page of the leader in bike classified ads in France means giving yourself visibility among a community of experienced, knowledgeable cyclists.
Troc Vélo is the hub for second-hand bikes in France, with more than 60,000 listings online. Proud of a community of 200,000+ enthusiasts, Troc Vélo lets its users resell second-hand gear to fund their next equipment.
Swappers are always on the lookout for the latest listing. Troc Vélo covers every discipline, every price range of bikes, equipment and spare parts, and all the big brands: Lapierre, Specialized, Trek, Cannondale, Shimano, Mavic, Sram….
This places you directly alongside the leading brands that cyclists look for.
In short, Troc Vélo is the place for experienced and amateur cyclists and outdoor sports enthusiasts looking for THE right bargain
A few figures about Troc Vélo:
- More than one million visits / month
- More than 12 million page views / month
- More than 200,000 regular users
- More than 7,000 new accounts / month
- More than 60,000 listings online
- More than 700 listings added / day
1. Premium formats
These premium formats offer you maximum visibility. You are displayed 100% of the time with no other advertiser for the duration of your campaign.
Skin format (desktop):
Interstitial format (mobile):
Entry rates, fixed per week:
- Full site Skin + Interstitial: €3,500 excl. VAT / week, €600 excl. VAT/day
- By category (coming soon)
For more details, please send your request with the reason "advertising campaign" via the contact form
2. Advertise on the home page
For smaller budgets, we also offer home page targeting. You appear on 100% of impressions of the 1200x325 format on the home page and its 410x185 equivalent on mobile.
Desktop format:
Mobile format:
Entry rates for the top space 1200x325 on desktop and 410x185 on mobile:
- €100 excl. VAT /day
- €500 excl. VAT /week
3. Other formats
We offer other formats that are visible throughout the user journey. These formats are sold on a CPM basis (cost per 1,000 impressions) and are not targeted (coming soon). They are also available in our inventory on Adsense.
On the product page, desktop & mobile:
On the list page:
Pricing:
CPM rates (cost per 1,000 impressions)
Sold only as a complement to a premium campaign.
Targeting: geographic (category targeting coming soon)
For more details, please send your request with the reason "advertising campaign" via the contact form
4. I am a seller on Troc Vélo and I want to promote my shop at a preferential rate
Soon, following several requests, we will also offer deals reserved for sellers who want to promote their Troc Vélo shop on the platform. Do not hesitate to get in touch with the team to be kept informed.
5. More information
For more information, please contact the team directly by selecting the reason "Advertise on Troc Vélo" in the contact form.
Post a bike listing on Troc Vélo
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